Take Your Personal Brand to the Next Level
Carrie Underwood. Brad Paisley. Johnny Cash.
A star builder…
Today’s guest brings a star studded resume to the table and shows why she’s the one to help you standout and standup in a world where anything and everything is driven by your personal brand…
Watch FULL YOUTUBE INTERVIEW HERE
Listen to FULL INTERVIEW HERE
You have dreams one day you wanna be a musician.
But you also realize you like business..
You head off to a school that will serve both interests.
Then you realize you enjoy being behind the scenes more.
And with the right moves and actions taken.
You end up representing and helping build the careers of some of musics biggest stars.
And because you experienced how it happened…
You’re poised to share that development with the rest of the world.
That is today’s guest.
About the guest...
Laura Bull is a bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands.
Early on in her career, Laura spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records.
A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musician's On Call.
Now an Amazon instant bestselling author in multiple categories like Marketing, Direct Marketing and Marketing for Small Business categories, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand offers insurmountable knowledge to teach others what it takes to become a powerful "influencer."
Everyone in the marketing arena keeps discussing the power of influencers, but no one is discussing how an influencer becomes powerful.
Now she redefines the term “influencer” by expanding its scope offline, highlights positive psychology principles in terms of branding, and reveals the proprietary Brand Matrix that gives entrepreneurs step by step directions to discover their own authentic and competitive brand.
A consultant and speaker, Bull has been an adjunct professor for six years teaching disciplines in marketing and music business at multiple colleges and universities including SMU's Temerlin Advertising Institute. She has a BBA from Belmont University’s Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University.
In this episode you will take away 3 promising insights (plus many more)
- The power differences between branding and marketing…
- How to understand your brand pillars.
- The “IT” factor that doesn’t exist!
3 of Laura’s Best Quotes!
“It is always good to know what is happening in the marketplace, and it is always good to know where you stand in that”
“You have to be able to find what sets you apart in the marketplace”
“You have to become a Nike shoe to sell what you are creating”
